To provide agents with the tools needed to maximize cross and upselling opportunities, Farm Bureau Insurance leverages Aptean’s Pivotal Customer Relationship Management (CRM) solution. In addition to deploying the technology to its agents, the company’s home office and special investigative unit also rely on Aptean Pivotal to reduce customer resolution times and deliver a more personalized customer service experience. In all, Farm Bureau has more than 2,300 Pivotal users.

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